rstm.design

UX designer

Designing for people. Building for business.

One redesigned email took a chauffeur company from 29% to 61% of quotes booked.

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Case study 01 · Morikami Japanese Gardens

A garden ticket anyone can book

Timed entry and an accessible mode for a Japanese garden. A self-initiated concept.

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Standard
The standard Morikami home screen: a bamboo path photo with Buy Tickets and an Accessible view button.
Accessible mode
The accessible home screen: white, large type, one Buy tickets button and a Call us box.

Case study 02 · Seattle STS

The quote email that doubled bookings

A live redesign for a Seattle chauffeur company, shipped in ten versions.

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Before
The old quote email: plain text on white with two stock photos.
After
The redesigned quote email: a black and gold STS header over a cream proposal.

About

A product people love still has to pay for itself.

I design for both.

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