rstm.design

Seattle STS · Every version

Twelve versions of one email

The old template, the first attempt at a fix, and the ten versions I shipped between 24 June and the end of July 2026. Open any of them full size. Customer details in the two 2025 emails are blurred.

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  1. v0 · Ref# 135274

    22 Jul 2025

    The v0 quote email, top to bottom. Open full size.

    Default Limo Anywhere template: plain text, dashed rules, bare tokenised URL as the only way to book, Luxury SUV as highlighted body text

  2. v0.5 · Ref# 136073

    12 Aug 2025

    The v0.5 quote email, top to bottom. Open full size.

    Blue hero banner, gratuity line fixed, three matching vehicle photos

  3. v1

    24 Jun 2026

    The v1 quote email, top to bottom. Open full size.

    First redesign: black, gold and white, rate card, journey panel, “Confirm my reservation” button at the bottom

  4. v2

    26 Jun

    The v2 quote email, top to bottom. Open full size.

    Placeholder boxes become real Suburban and Yukon photos; mobile CSS

  5. v3

    2 Jul

    The v3 quote email, top to bottom. Open full size.

    “100,000+ / 24/7 / 5-Star” strip replaced by Google 5.0 and the ThreeBestRated award

  6. v4

    2 Jul

    The v4 quote email, top to bottom. Open full size.

    Award gets its own row; rate box tinted gold

  7. v5

    7 Jul

    The v5 quote email, top to bottom. Open full size.

    “Verify award” and “Check our Google reviews” links

  8. v6

    8 Jul

    The v6 quote email, top to bottom. Open full size.

    No visible change

  9. v7

    12 Jul

    The v7 quote email, top to bottom. Open full size.

    Button moved from below the photos to directly under the rate; full 11-line rate breakdown

  10. v8

    12 Jul

    The v8 quote email, top to bottom. Open full size.

    Escalade replaces the Suburban and Yukon

  11. v9

    16 Jul

    The v9 quote email, top to bottom. Open full size.

    Dark “Reserve this trip” band and a “more affordable option” Luxury SUV block, below the photos

  12. v10 · Ref# 148785

    by end of Jul

    The v10 quote email, top to bottom. Open full size.

    Affordable block moved directly under the rate, before the reserve band; hero image on reliable hosting; rolled out to every vehicle type with its own photos